Forming An Opportunity Belief

*I have tried multiple times, but questions 2, 5, and 7, will not align like the other questions. Sorry for the inconvenience.

1) Have you ever been to a campfire with friends and made s'mores and the marshmallow

and chocolate got all over your fingers when putting together the s’more? What if there

was such a thing as a cleanly s’more that had the chocolate already inside the

marshmallow.

2) The unmet need is a cleanly s’more. Students are the ones that have this need, such as

grade school and college students who enjoy campfires and roasting s’mores. The need for

a campfire treat is ninety years old. As of right now, people are not taking action to solve the

issue of a messy s’more.

3) The prototypical customers would be ones who enjoy eating s'mores over an open fire with friends and family and prefer a cleanlier s'more. Below is the list of the three prototypical customers who fit this description.

a) Cindy Cromer

b) Noelle Yackel

c) Drake Moore

4) a) The exact nature of the need is associated with camping as a fun activity to do over the fire with little to no mess. The customer, Cindy Cromer, experienced the need a few times while outdoors with family and friends, especially during the wintertime when s’mores are a nice treat. She has had this need for a few decades now. She first became aware of this need when she was a girl scout in third grade. This was her first time camping and saw how messy s’mores can get with the melted marshmallow and chocolate. Mrs. Cromer is currently not addressing her need because she lives in hot, sunny Florida where s’mores are not a necessity in the summertime. If she had received this solution to the need, she would be highly satisfied with the product.

b) The exact nature of the need is to enjoy s’mores with no mess. The customer, Noelle Yackel, only experiences this need when she is camping or having a bonfire. She has had need since she was a child. She first became aware of this need when she had s’mores for the first time when she was five years old with her family. Ms. Yackel is currently addressing this need because she does not eat them often anymore since she is in climate where s’mores do not really have a role in the Florida heat. If she had received this solution, she would be highly satisfied and will probably eat s'mores more often.

c) The exact nature of the need is to limit the number of supplies needed to make s’mores and make them in a cleanly manner. The customer, Drake Moore, becomes aware of the need throughout the year, especially when it is fall, while camping with friends and family. He has had this need since elementary school. He grew up with campfires playing a huge role in his life, particularly starting in fourth grade. He is currently not addressing this need because there is no product. If the opportunity was available in stores, he would buy the product immediately for more than just the need.

5) After gathering information from three different prototypical customers about the need, I

have learned that they had similar views on this need. Each of them has been exposed to

this need starting at a young age. Also, they all live in Florida, so the need does not

have to be addressed immediately due to the type of climate they live in, which is not

ideal for s’mores unless it is wintertime. The most surprising thing I learned about my

opportunity is how satisfied the prototypical customers would be if they had this opportunity

readily available for consumption.

7) After conducting my research, my original opportunity is still fully present. Each of the

prototypical customers seemed to be in a favor of such a need. I do believe that my new

opportunity is more accurate than when I started. I have heard different opinions on such a

need that there might be a demand for this opportunity in the market someday. As far as my

research allows, entrepreneurs should adapt their opportunities based on the customer

feedback. The feedback was supportive and positive in favor of this need, which means a

business could be started to create such a need and make a profit.