In my interviews, I have interviewed people who should have the need, but they actually do not have the unmet need. Simply, there are not the first point of contact. The people I have interviewed are homeowners, business owners, workers in school, managers of golf courses, and real estate agents. These groups of people are consumers of the product produced by the drinking water and wastewater treatment plants. They do not realize how much work is involved in producing the tap water to satisfy everyday needs. Also, it includes the laboratory tests that are needed to keep the plants in compliance and operating safely and properly. The environmental labs need certification to produce their product, which is the lab results. The treatment plants need their own separate certifications and the lab results to ensure their product is safe and consumable, so the plant is in compliance. A homeowner would have to boil the water. A golf course manager would have to spend money on artificial turf because the grass would not be able to be watered. Businesses cannot operate without a fresh water supply. Schools cannot open without a clean water source for the students and staff. Real estate agents would not be able to sell homes if the potential sellers could not pass the homeowner inspections, which environmental laboratories are a part of. Landscapers would not have the same opportunity because they do not need to rely on a water sources for the lawns they cut. A maid whose job is just to clean the house would not need this opportunity, as well; the same goes for taxi drivers and delivery service personnel. Essentially, it is people who go to other people’s homes and businesses to do labor work. They are not the direct consumers of the water being supplied to the establishment. It is the responsibility of their employer. Their job duties have no bearing on this water supply and the federal certification processes.
Inside the Boundary
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Outside the Boundary
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Who is In: Environmental labs and the water treatment plants
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Who is Not: Homeowners, school workers, real estate agents, managers of gold courses, labor workers
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What the Need Is: Safer water production
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What the Need Is Not: The need is not recognized as having to go through such strict regulations and procedures.
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Why the Need Exists: The government is trying to make a profit off private sectors by collecting fees for such certifications
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Alternative Explanations: They do not have direct contact with the labs and plants. They are simply the consumers of these services.
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Hi Brent,
ReplyDeleteI know everyone says this, but really nice work on this assignment! I like how you went down the line from those that work at the water treatment facilities to those that use the product: pretty much everyone! So based on this, how do you make end these consumers aware of the issue? Could you show them how much the government affiliation affects their water bills? I feel like you would need more than just the backing of the water treatment facility workers if you were to pursue this issue. Overall though, incredible work!
Hello Brent, great work on your assignment! I think distinguishing who's in and who's out of your boarder is really going to help you further understand the parameters of your idea. I am still having some trouble understanding how some of your customers are outside your boarder, such as labor workers. As usual, great work!
ReplyDeleteHey Brent,
ReplyDeleteI really enjoyed reading your blog post and it seems you have your who's, whats and whys locked down. It also looks like you have improved your outlook and overall mind-map after conducting your second round of interviews. I do however feel like you should expand on your customer boundaries, more importantly the division between them. Great work!
Hey Brent,
ReplyDeleteAs always, good job on the assignment! In terms of your specific opportunity, I think it is certainly solidified now that you have decided who is "in" and who is "out". I think your point that secondary customers being reliant but unaware of the opportunity was your strongest point. Unfortunately, even though they obviously have the need, there may be a large customer base unaware of it. Raising awareness for these customers would require a lot of input, so I believe your focus on environmental labs and water treatment plants is a strong way to go.